Google Ads & Internet Marketing

What are Google Ads?

Google have devloped an advertising system where you can pay for you site to be advertised on the main page of a search page.

It’s called Google Ads. If you carry out a serach say for Yoga  and look in the right hand column you will see the title “sponsored links”. These are Google Ads.

How do they Work?

Google doesn’t charge you a fixed rate and then you wait a bit and then your ad is shown, it works on what is known as a pay epr click schme. Every time someone clicks on your advert you pay Google the amount agreed.

How Do Google Ads Work Out The Fee?

This is where keywords become really important. If you remember keywords are the words which the search engines spiders use to find your site and advertise it to the world. When you apply for Google Ads you bid on keywords to promote you to the first page of the search engine. For example if you are advertising products for Yoga, this is a popular search phrase and these keywords will be quite high in  the bidding war. The more obvious the keyword, the more expensive the pay per click. You could end up paying a higher rate but have no conversions, costing you in the long run.

This is where you need to think “outside the box” and put your self in the customers shoes. Research other words your customer will sue to find your product. Google has free tools to assist with this and you can see what words people are suing to find your product. Lets look at our Yoga example. 100 people search on Yoga  costing you £10 per click. 2% of them buy a mat at £10 a mat, over one month you spend £1000 and make £200. You narrow the keywords down to Indian Yoga Mats. This is more specific and people using this search are looking for a particular brand you are selling. You only get 50 searches but because your keywords are more specific they cost you less say £2.50 per click but you sell to 40% of your customers. You spend £125 but make £200.

The key to Google Ads is research into the area of your topic, thinking laterally around the different sorts of words people will use to search for your product, and cashing in on the niche market searching specifically for a product you are selling.

Google Ads can be a